Kendrick Lamar Narrate Tribute In Nike Ad For Kobe Bryant Birthday

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Nike presented a new ad celebrating the late Kobe Bryant for his 42nd birthday. The great NBA star died tragically in a plane crash in January.

In their new TV spot, the ad was narrated by Kendrick Lamar and titled “Better, Mamba Forever“. The 90-sec clip shared insight on how the athlete pushed himself to be the best. Lamar turned his narrative poetic as he begins to spit bars on how we can work on ourselves and use Kobe’s greatest moments as a montage.  

“Kobe built the Mamba Mentality on the values of Passion, Focus, Honesty, Fearless, and Optimism,” the website reads. “He dedicated himself to inspiring the next generation to be better by applying these values to their own lives. This week we continue that legacy.”

Mamba Forever

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